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AI marketing
Creative, audience and campaign systems reshaping modern marketing operations.
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ChatGPT Ads reaches a $1 billion annualized revenue run rate
OpenAI says its advertising business crossed a $1 billion annualized run rate less than 200 days after launch, while self-service buying expands across India, Europe, the Middle East and North Africa.
· Victor Alvarez · 9 min readGoogle rolls AI Search controls and visibility insights out worldwide
Website owners worldwide can now manage participation in Google's generative AI Search features and inspect new Search Console visibility signals.
· Hana Kim · 9 min readHow to audit content for AI search visibility
Google says conventional SEO fundamentals still apply to AI features. A useful audit now also records the global participation control and dedicated Search Console visibility signals.
· Maya Ellison · 10 min readGoogle's August spam update raises the bar for scaled AI publishing
Google began a global spam update on August 18. It is not an AI-content ban, but it is a warning for publishers using automation without original value or editorial control.
· Maya Ellison · 8 min readAgentic marketing is moving from copy to campaign control
The newest marketing agents do not stop at generating headlines. They propose audiences, launch variations and optimize spend—forcing brands to decide where automation ends and accountability begins.
· Maya Ellison · 7 min read